On HBO’s critically acclaimed black comedy Succession, the adult children of a media magnate battle among themselves for four seasons to assume their father’s coveted position as chief executive officer. In real life, most people have no interest in chasing the corner office.
The share of US adults with a positive image of big business has plummeted since 2010, and their waning trust in CEOs is surely playing a role. Only 37% of respondents view chief executives favorably (Gen X respondents have a particularly negative view), and fewer than half trust them to do what’s right “a lot” or even some of the time, according to a survey conducted by Morning Consult for Bloomberg Businessweek. “It paints a striking picture,” says Kyle Dropp, president of Morning Consult. If CEOs want to rebuild trust with the public, they’ll need to “make it clear that the many things that their companies control and the cumulative employee impact can have a positive effect on everyday Americans’ lives.”
US adults overwhelmingly don’t aspire to be the CEO of a Fortune 500 company, according to the survey conducted in late May. Millennials, the generation born from 1981 to 1996, are most interested in the role, and even then, about 2 in 3 still say it isn’t for them. A chief reason to avoid the C-suite, especially among baby boomers, is the elevated pressure and scrutiny that come with the position.
Likewise, only a fraction of respondents say that becoming a CEO of a Fortune 500 company is the American dream — at least among lower-income Americans. The wealthier the respondent, the more likely they are to identify a CEO job as a widely shared goal.
A lot of Americans’ problems with CEOs boil down to trust, or lack thereof. When researching the financial health of a company, far more people would rather hear from official filings, journalists or current employees than from the CEOs themselves.Men are more likely to trust CEOs than women, with urban and wealthier respondents more in the pro-CEO camp than their rural or less affluent neighbors. But not all top bosses are disliked to the same degree. CEOs in the technology and media and entertainment industries are viewed least favorably. The high pay surely doesn’t help: On June 12, SpaceX CEO Elon Musk became the world’s first trillionaire.
Survey respondents express the most favorable opinion of CEOs who lead food and beverage companies, with 43% of US adults having a positive impression of leaders in that industry. “They represent companies that people tend to use every single day and have positive interactions with,” Dropp says.
The Misery of Modern Management
• Being a CEO Totally Stinks Now • The Great Middle Management Purge • Meet Sam Altman’s Executive CoachRead more from the series here.